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LONGi becomes official partner of FC Bayern Munich, uniting solar energy innovation and football passion_我的网站

A |     Announced in Hong Kong during FC Bayern Munich's Asia visit, the global partnership brings together LONGi and one of football's most iconic clubs under the theme "POWER ON, GAME ON."
HONG KONG, August 6, 2026 — LONGi, a global green energy leader, today announced a global partnership with FC Bayern Munich at a launch ceremony held at Rosewood Hong Kong.

    LONGi
The partnership brings together FC Bayern, Germany's record champions with fans on every continent, and LONGi, the world's No.1 solar module manufacturer (Wood Mackenzie, 2026). It is also LONGi's second major move into global sport this year, following its partnership with the BMW BERLIN-MARATHON 2026, and deepens a long-term commitment to the region at the heart of the global energy transition.
The partnership was launched on stage by Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; Charles Jiang, Vice President of LONGi, President of the PV Product Management Center; and FC Bayern legend Roy Makaay.
    At the partnership launch ceremony (from left to right): Charles Jiang, Vice President of LONGi and President of the PV Product Management Center; Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; and FC Bayern legend Roy Makaay.
"POWER ON, GAME ON" is more than the slogan of a launch day. It gives the two partners a simple shared language: POWER ON carries LONGi's side, clean energy for power plants, businesses and homes; GAME ON carries FC Bayern's, the passion of the game and fans across the world. Going forward, "POWER ON, GAME ON" will serve as the unifying message across the partnership's joint campaigns, content and fan engagement, a shared expression of what LONGi and FC Bayern set out to achieve together.
The world's No.1 solar module maker meets football's record champions
Founded in 1900, FC Bayern has grown into one of the most successful and widely followed clubs in world football, defined by its "Mia san Mia" identity and a standard of performance sustained across more than a century. Founded in 2000, LONGi has spent more than 25 years holding solar technology to the same standard. Its crystalline silicon-perovskite tandem solar cell has achieved a world record conversion efficiency of 35.5%, and it has retained PV Tech's highest "AAA" bankability rating for 26 consecutive quarters.
The partnership pairs that record of technology leadership with a sport built on emotion, loyalty and everyday relevance. Solar advances through breakthroughs measured in efficiency gains; football lives in rituals, rivalries and weekend afternoons. Where the two meet, LONGi's engineering finds a place in daily life, and the game finds a partner building the future its fans will live in.
Behind the theme stands the full breadth of LONGi's business, with solutions spanning utility-scale power plants, commercial and industrial projects, and residential systems. Energy reaches people wherever they live and work, much as football reaches fans wherever they are. That connection to people is what LONGi's mission and FC Bayern's spirit have in common, and what this partnership is built on.
    Zhong Baoshen delivers remarks at the partnership launch ceremony.
"FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them," said Zhong Baoshen, Chairman and CEO of LONGi.
    Rouven Kasper speaks during the launch ceremony.
"FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we're united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight," said Rouven Kasper, Board Member for Marketing & Sales, FC Bayern.
That drive runs through everything LONGi makes.
From world records to everyday products
LONGi's portfolio spans the full range of solar applications, from utility-scale power plants to businesses and homes. Every product is held to the standard that set those records, engineered to be dependable in everyday use.
    Charles Jiang explaining the product development philoshophy of LONGi
"Every LONGi product starts from the same question: how to turn the best solar technology into something customers can rely on every day. That discipline runs through the whole portfolio, from the modules powering the world's largest solar plants to EcoLife, our home energy series. Products are where our technology keeps its promises," said Charles Jiang, Vice President of LONGi, President of the PV Product Management Center.
Beyond performance and products, the two are united by a commitment to sustainability.
From "Mia san Mia" to "Solar for Solar"
Through its "Solar for Solar" concept, LONGi is advancing toward net-zero emissions by 2050 and accelerating the clean energy transition. FC Bayern, through its "Mitnand" strategy, integrates environmental and social responsibility across the club. The partners will explore opportunities to bring LONGi's solar solutions into the club's own sustainability efforts, with potential applications across training facilities and stadium infrastructure.
    FC Bayern legend Roy Makaay attends the launch ceremony.
Details of joint initiatives and fan-facing activities will be announced in due course.
About LONGi

As a global leader in green energy technology, LONGi drives innovation across solar and energy sectors, delivering safe, affordable, and sustainable energy solutions worldwide. By connecting green power generation and storage, LONGi is building an accessible clean energy ecosystem for all.
。    8月26日讯 近期，围绕中超观战的球迷以及裁判争议风波不断，各种突破底线的情况不少，而中国足协以及中足联也连续开出了罚单。

B | 马德兴撰文认为，单就球迷近期所发生的情况来看，恐怕不只是俱乐部方面，更重要的还是赛区方面需要承担起相关的责任来。中国国内赛场的管理体系与国外存在着很大的不同，国外的球迷基本都是由俱乐部负责，赛事组织也全部是由俱乐部来负责。所以，我们经常可以看到，不管是欧洲杯、欧洲俱乐部赛事或是亚洲杯、亚冠赛事，一旦在比赛中出现球迷违纪、违规的情况，欧足联、亚足联下发罚单时都是直接给到俱乐部，由俱乐部来承担全部责任。但是，中国国内赛事的主办与之最大的差异在于：不管是中超还是中甲，抑或中乙，各级联赛除了俱乐部之外，还有一个“赛区组委会”，这是中国的管理机制所决定的。换而言之，各级职业联赛赛场除了主队所属俱乐部需要承担起相关责任之外，赛区更需要承担责任。而且，各个地方的赛区组委会负责人都是由当地负责文体的政府领导人担任，因为只有这样级别的人担任负责人，才有可能协调相关的安保、公安等力量，以协助赛事的正常进行，而俱乐部这个层面是完全无法处理此类事务的。在这种情况下，职业足球比赛属于大型群众性活动，当地政府负有法定的安全保障义务和责任，球迷进场观看比赛，出现违纪违规的行为，恐怕就应该承担起相应的责任来。譬如，像北京国安的球迷穿不雅衣服，那么，在入场安检时，缘何未能及时尽早发现？这些衣服是如何带进球场的？再譬如在武汉，客队球迷散场时出现了意外情况，但按照相关规定，主队球迷和客队球迷正常情况下是不可能发生接触的，不管赛前还是赛后。如果发生了接触情况，肯定是相关工作被忽略了。所以，为避免类似的情况再度发生，恐怕各个赛区需要进一步加强管理工作。

C | 而且，相关的安保人员在场内也需要承担起相应的职责，真正履行安保工作，而不是只有人到、心思却完全不在球场的安保工作本身上。人是到位了，但眼睛更多地盯着自己手里的手机，对观众席或其他地方的球迷视而不见，这显然给部分极端的球迷或到场的人士制造事端提供了空隙。从这个角度来说，如何更好地完善赛区的安保工作？这一课亟待补上。

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